Dreher Breweries Zrt.

Momentum organized a panel discussion on responsible alcohol consumption titled “Pregnancy and alcohol forum” to raise awareness among public, pregnant mothers and their environment that pregnancy and alcohol consumption are incompatible. Keynote experts were a high-ranking government representative, doctors, leaders of civil organizations whose agenda is connected to alcohol consumption and its impacts.

The structure of the presentations was built up from general alcohol consumption trends and habits in Hungary, followed by the impacts of alcohol on the fetus and babies to be born. Putting the topic into wider aspect, reasons and consequences of excessive alcohol consumption of men and women was also examined. Experiences and special methods of treatment of alcoholic dependency were also shared with the audience by experts who do practical field work on this area.

The presentations were followed by a panel discussion with the interactive participation of the audience whose members were also representatives of health and social organizations in direct contact with the target groups and can disseminate key messages. Media representatives also attended the event. An exhibition titled “Alcohol on the scale” and demonstration materials were shown to the audience to visually introduce various statistical data and visible impacts of alcohol.

Momentum was fully responsible for the concept and event management including the selection and invitation of opinion-former practicing experts of NGOs, representatives of government institutions and media. The moderator of the event was a well-known television reporter who is frequently engaged in promoting socially sensitive critical issues.

The event closed with providing a conclusion, distributing of Dreher press release and various information materials of the participating organizations.